Fix, Close or Sell Your Business? How to Make the Right Call

There comes a time in many business journeys when hard questions need to be asked.
Do I fix my business? Do I close it? Or is it time to sell?

These are not easy decisions to make, and yet, they often arrive sooner than expected. As a business owner, knowing how to respond is critical. Getting the right support can make all the difference.

When Things Feel Uncertain

Sometimes, it’s obvious that something needs to change.
Sales have slowed. Costs are climbing. You're exhausted and the passion you once had feels more like pressure.

In these moments, it’s common to feel stuck between options. Do you invest more energy and resources to turn things around? Do you accept that the model no longer works and consider closing? Or has the business reached a point where it’s ready for someone else to take over?

What Influences the Decision?

In my experience as a business coach and virtual CEO, two key factors tend to guide the outcome: financial performance and founder energy.

If the numbers are strong and your energy is simply low, it may be a sign that the business needs better systems, a stronger team, or external guidance to reduce your load. This is where business coaching and mentoring can help you restructure for long-term sustainability.

On the other hand, if your finances are poor and energy is depleted, it may be time to evaluate whether the business is viable in its current form. A detailed review with a trusted advisor can highlight your best path forward.

Don’t Wait Until It’s Too Late

One of the hardest realities I see as a provider of business mentor coaching is that many owners wait too long. They get caught up in day-to-day demands, hoping things will turn around. But the window to act closes fast. When it does, your choices can disappear too.

Whether you want to fix, close or sell your business, the most valuable thing you can do is act early and get professional support.

How Business Coaching Helps

Working with a seasoned business coach provides clarity in uncertain times. You gain an external perspective, structured thinking and practical next steps tailored to your situation.

As a virtual CEO, I help owners assess their financials and develop strategies, whether that means rebuilding, preparing for sale or managing a smooth exit.

Through business coaching and mentoring, we’ll explore:

• What’s working, what isn’t, and why
• Whether the business can realistically be turned around
• The potential value of selling, and how to prepare
• Your personal goals and whether the business still aligns with them
• A clear action plan to move forward with purpose

You’re Not Alone

Deciding whether to fix, close or sell your business is difficult. But you don’t have to do it on your own. With the right business mentor coaching, you can make confident, informed decisions that serve both your business and your wellbeing.

If you’re facing this crossroad, let’s talk. With expert business coaching and mentoring, we’ll figure out what makes the most sense for your next chapter.